USER RESEARCH

PROJECT MANAGEMENT

MARKET RESEARCH

DESIGN THINKING

SCRUM/AGILE

RESEARCH STRATEGY

KNOWLEDGE

SKILL LEVEL

PRIORITIZATION

PRODUCT MANAGER.
SCIENTIST.
STRATEGIST.

Gabriel M. Santibanez, Ph.D.

With a scientific research degree and experience leading product design, my background is anything but traditional

 

I'm a mission-driven Product Design Scientist who is passionate about human behavior, product discovery, and creating tools that help people make important decisions about health.

 

At my core, I am a strategist with a deep understanding of the intersection where business, technology, healthcare, and user-centered design meet. I provide a modern agile take on product development by combining a scientist's data-driven methods, with a designer's qualitative and empathetic emotional awareness, to craft product vision and create captivating patient- and healthcare provider-facing products. 

 

MY METHODS

CAREER PATH

SR. USER RESEARCH DESIGNER

Working closely with offerings management to identify business opportunities in enterprise medical imaging AI. Lead user research efforts -  plan, design, and conduct lean UX research.

IBM WATSON HEALTH

2017- Current

DESIGN
DEFINE
ALIGN
REFINE
Collect stakeholder and business needs. Explore user pains, needs, preferences, and opinions. Empathize. Blueprint workflows. Discover opportunities for impact through partnerships. Inspire change. 
Ruthlessly prioritize. Validate user needs. Set target outcomes and behaviors. Set realistic product and business goals. Test hypotheses like a scientist. Create vision. 
Champion user needs and workflow contexts. Reinforce users' values. Combine data and insights with gut intuition. Maximize value, usability, and feasibility. Aim for delight. 
Test prototypes with real people against real problems. Explore all possible scenarios and use cases. Use performance indicators to make strategic decisions. Iterate and improve.
PRODUCT DESIGN 

PRODUCT MANAGER - RESEARCH FELLOW

Led the design and build of patient and provider-facing digital tools for chronic disease management. Designed, implemented, and led digital health user research program. 

See example case study.

PARTNERS CONNECTED HEALTH - HARVARD MEDICAL SCHOOL

2015-2017

Interested in working together, have an opportunity to share, or just want to chat?

 

CONTACT
 
 
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