USER RESEARCH
PROJECT MANAGEMENT
MARKET RESEARCH
DESIGN THINKING
SCRUM/AGILE
RESEARCH STRATEGY
KNOWLEDGE
SKILL LEVEL
PRIORITIZATION
PRODUCT MANAGER.
SCIENTIST.
STRATEGIST.
Gabriel M. Santibanez, Ph.D.
With a scientific research degree and experience leading product design, my background is anything but traditional.
I'm a mission-driven Product Design Scientist who is passionate about human behavior, product discovery, and creating tools that help people make important decisions about health.
At my core, I am a strategist with a deep understanding of the intersection where business, technology, healthcare, and user-centered design meet. I provide a modern agile take on product development by combining a scientist's data-driven methods, with a designer's qualitative and empathetic emotional awareness, to craft product vision and create captivating patient- and healthcare provider-facing products.
MY METHODS
CAREER PATH
SR. USER RESEARCH DESIGNER
Working closely with offerings management to identify business opportunities in enterprise medical imaging AI. Lead user research efforts - plan, design, and conduct lean UX research.
IBM WATSON HEALTH
2017- Current
DESIGN
DEFINE
ALIGN
REFINE
Collect stakeholder and business needs. Explore user pains, needs, preferences, and opinions. Empathize. Blueprint workflows. Discover opportunities for impact through partnerships. Inspire change.
Ruthlessly prioritize. Validate user needs. Set target outcomes and behaviors. Set realistic product and business goals. Test hypotheses like a scientist. Create vision.
Champion user needs and workflow contexts. Reinforce users' values. Combine data and insights with gut intuition. Maximize value, usability, and feasibility. Aim for delight.
Test prototypes with real people against real problems. Explore all possible scenarios and use cases. Use performance indicators to make strategic decisions. Iterate and improve.
PRODUCT DESIGN
PRODUCT MANAGER - RESEARCH FELLOW
Led the design and build of patient and provider-facing digital tools for chronic disease management. Designed, implemented, and led digital health user research program.
PARTNERS CONNECTED HEALTH - HARVARD MEDICAL SCHOOL
2015-2017